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Mitsubishi is Back in the UK. Read more...
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Mitsubishi is Back in the UK: What You Need to Know About the Comeback
After a five-year absence from UK showrooms, Mitsubishi is making a big, bold return. And no, it’s not just a nostalgic gesture—this is a carefully planned comeback designed to tap into the EV craze, SUVs, and the brand’s loyal fanbase. Here’s the lowdown.
Why Mitsubishi Vanished—and Why Now It’s Back
Mitsubishi quietly pulled out of new car sales in the UK around 2020. Profits were slim, competition was fierce, and the market was shifting fast. But they didn’t vanish completely. They kept servicing existing cars and providing parts, meaning your old Outlander or L200 wasn’t suddenly stranded.
Fast forward to today: Mitsubishi senses the timing is right. Why?
Loyal fans are still waiting: There’s strong demand from owners who love the brand’s rugged SUVs and 4x4s.
EVs and hybrids are booming: Mitsubishi can now plug into Renault and Nissan platforms, giving them ready-to-go electric and hybrid cars without blowing their budget.
A solid after-sales network is already in place: Over 100 service centres stayed active during the hiatus, meaning they can relaunch without starting from scratch.
Put it together, and Mitsubishi is back with a smart, cost-effective plan.
Who’s Selling Mitsubishi This Time?
They’re not building a new army of Mitsubishi-owned showrooms. Instead, the UK operation is being handled by International Motors Ltd (IML)—the team that already imports and runs brands like Subaru, Isuzu, and even GWM.
IML will handle importing, logistics, and customer deliveries.
Existing after-sales service centres will take care of maintenance, while new retailers are being brought on board to sell the cars.
The result? A hybrid model that saves money, gets cars to buyers faster, and keeps loyal customers happy.
Which Cars Are Making a Comeback?
Mitsubishi hasn’t released the full lineup yet, but here’s what’s expected:
Eclipse Cross BEV: An all-electric compact SUV based on a Renault platform—perfect for city and suburban drivers.
Outlander PHEV: The plug-in hybrid SUV that made the brand famous in the UK.
ASX/Colt: Possibly rebadged Renault crossovers.
L200 pick-up: For the off-road adventurers who still swear by Mitsubishi’s rugged trucks.
Expect a mix of electric, hybrid, and good old reliable 4x4 tech. Mitsubishi’s core identity—ruggedness and off-road ability—is still front and centre.
Why They’re Doing It This Way
Instead of spending millions building a fresh dealer network, Mitsubishi is leaning on IML’s existing setup. It’s clever:
Cost-efficient: No need to start from zero.
Low-risk: They can scale slowly, test the waters, and adjust if needed.
Fast launch: Cars hit showrooms faster than if Mitsubishi did it alone.
Customer confidence: Owners already know and trust the after-sales network.
The Challenges Ahead
Mitsubishi’s comeback isn’t guaranteed to be smooth:
They need more than one electric car to truly compete in the growing EV market.
After five years, some buyers might be skeptical—“Are they really back?”
Recruiting the right dealers is key. Poor retail experience could hurt the brand.
UK regulations are tough: EVs, emissions, and ZEV mandates mean Mitsubishi must be compliant from day one.
Why This Could Work
If Mitsubishi gets it right, the rewards are huge:
EV momentum: Launching with hybrids and EVs puts them in the fast lane of the UK market.
Brand loyalty: Fans of SUVs and 4x4s will come back if the cars deliver.
Alliance advantages: Using Renault and Nissan platforms cuts costs, speeds up production, and improves reliability.
Scalable model: If successful, the same strategy could be rolled out in other markets.
The Bottom Line
Mitsubishi’s 2026 return isn’t a nostalgic stunt—it’s a calculated, smartly executed comeback. Leaning on IML for sales and after-sales, using alliance platforms to launch EVs and hybrids, and tapping into its loyal fanbase gives Mitsubishi a strong shot at reclaiming a piece of the UK market.
The key? Deliver compelling cars and prove they’re really, truly back. If they do, we might see Mitsubishi climbing the UK charts once again—electric, hybrid, and 4x4 style
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